At HI Designs, we specialize in helping small businesses build an online presence, and one of the most important tools we recommend to every client is a Google Business Profile.
If your business isn't showing up on Google Search and Google Maps, you're missing out on potential customers—and the best part? It's free to set up! Let's dive into why every business needs a Google Business Profile and how it can help you get more visibility, more traffic, and more sales.
1. Get Found by Local Customers
When people need a service, they Google it first—whether they're looking for a roofer, a bakery, or a web designer. If your business has a Google Business Profile, it shows up in local searches, meaning customers in your area can find you instantly.
Imagine someone searching "roof repair near me" or "best bakery in Seattle"—if you don't have a Google listing, your competitors will get the business instead.
Pro Tip:Â Google prioritizes businesses with complete and active profiles, so the more information you provide, the better your chances of ranking higher in search results.
2. Show Up in Google Maps
One of the biggest benefits of a Google Business Profile is that it adds your business to Google Maps. When customers search for businesses like yours, they'll see a map with locations near them—and you want to be on that map!
Example:Â If you own a roofing company in Seattle, someone searching "roof repair in Seattle" will see a list of businesses in their area. Without a Google Business Profile, you won't appear in these search results.
3. Build Trust with Customer Reviews
Customers trust businesses with good reviews. A Google Business Profile allows past customers to leave reviews, which helps build credibility and attract new clients.
Businesses with strong reviews get more clicks, calls, and sales. We always tell clients: Encourage happy customers to leave a review! The more positive reviews you have, the more likely someone will choose your business over the competition.
4. Give Customers Quick, Essential Information
A Google Business Profile provides customers with everything they need to contact you and make a purchase decision fast.
Your Google Business Profile includes:
Business Name
Website Link
Phone Number
Address & Service Area
Hours of Operation
Customer Reviews
Photos of Your Work
This means customers don't have to dig through your website just to find a phone number—they can call you directly from Google Search.
5. Improve Your Website's SEO & Traffic
Google Business Profiles are a huge boost for SEO (Search Engine Optimization). When you optimize your profile correctly, Google ranks your business higher, helping you compete with bigger brands in your industry.
Even better—your Google listing drives traffic to your website, helping you generate more leads and sales.
At HI Designs, we offer SEO services to help small businesses optimize their website and Google presence. If you need help, we'd love to chat!
6. It's Completely Free & Easy to Set Up
Unlike other marketing strategies that require a budget, Google Business Profiles are 100% free—and setting one up takes less than 30 minutes.
If you don't already have a profile, this is your sign to create one today!
Ready to Grow Your Business?
At HI Designs, we help small businesses establish their online presence with affordable web design, SEO optimization, and digital marketing strategies.
If you need help setting up your Google Business Profile or building a website to convert more leads, let's chat!